Virat Kohli Unfollows Singer Shubh Over Controversial Map of India
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New Delhi, September 20, 2023: In a surprising turn of events, former Indian cricket captain Virat Kohli has unfollowed singer Shubh on Instagram, marking a significant moment in the ongoing controversy surrounding the singer’s social media posts. This move comes after Shubh shared a controversial map of India, omitting Punjab, the Union Territory of Jammu and Kashmir, and the North-Eastern states, with a caption that read, “Pray for Punjab.”
The post, which raised eyebrows and sparked outrage among many Indian fans, including Virat Kohli, has taken center stage in the unfolding drama. Kohli, who had previously publicly declared Shubh as his favorite artist, decided to sever his online connection with the singer in response to the controversial map.
The fallout extended beyond Kohli, as other prominent cricketers like KL Rahul and Hardik Pandya also chose to unfollow Shubh on social media. The unfollowing spree by cricket stars reflects their collective disapproval of the singer’s divisive content.
Furthermore, Shubh’s upcoming concert tour in India is now under a cloud of uncertainty. The Bhartiya Janata Yuva Morcha (BJYM), the youth wing of the Bharatiya Janata Party (BJP), has vociferously demanded the cancellation of Shubh’s concert, alleging that his actions indicate support for Khalistani elements.
Adding to Shubh’s woes, boAT, a prominent Indian company that was sponsoring the singer’s tour, has decided to withdraw its sponsorship. In a public statement, boAT cited its withdrawal as a response to the remarks made by Shubh earlier this year.
As the controversy unfolds, Shubh remains conspicuously silent, offering no response to the mounting criticism and backlash.
The Controversial Instagram Post
The controversy erupted when singer Shubh took to Instagram to share a map of India that raised significant concerns. The map excluded the state of Punjab, the Union Territory of Jammu and Kashmir, and the North-Eastern states. Shubh’s caption, “Pray for Punjab,” accompanied the controversial map, provoking a strong reaction from the public.
This act was perceived as highly divisive and drew widespread condemnation from Indian fans across the nation, who found the post to be offensive and polarizing. Virat Kohli, who had publicly endorsed Shubh’s work and referred to him as his favorite artist, promptly unfollowed the singer on Instagram, signaling his disapproval of the controversial content.
KL Rahul and Hardik Pandya, fellow cricketers and social media influencers, followed suit by unfollowing Shubh. This collective action by sports icons reflected their commitment to maintaining a united front against content that could potentially sow discord among the public.
Threat to Shubh’s Concert Tour
The controversy surrounding Shubh’s Instagram post has taken a new dimension with the involvement of political entities. The Bhartiya Janata Yuva Morcha (BJYM), the youth wing of the Bharatiya Janata Party (BJP), has vehemently demanded the cancellation of Shubh’s upcoming concert tour in India.
The BJYM accuses Shubh of lending support to Khalistani elements through his actions, particularly by omitting Punjab from the map of India. This accusation has amplified the controversy, with political pressure mounting for the cancellation of Shubh’s tour.
The unfolding events have raised questions about the extent to which artists and performers should be held accountable for their social media actions, especially when their posts touch upon sensitive political and territorial matters.
boAT Withdraws Sponsorship
In a significant blow to Shubh’s career, boAT, a well-known Indian company that had been sponsoring the singer’s tour, announced its decision to withdraw its sponsorship. boAT’s move came in response to the controversial remarks made by Shubh earlier this year, reflecting the company’s commitment to upholding values and principles in its associations.
The decision by boAT underscores the impact of social media on sponsorships and partnerships in the digital age. Companies are increasingly vigilant about the online conduct of individuals they choose to endorse, as it can significantly impact their brand image and reputation.
Amidst the escalating controversy and backlash, Shubh has chosen to remain silent. The singer has not issued any statements or responses to the accusations and criticisms leveled against him.
This silence has further fueled speculation and curiosity about Shubh’s intentions behind the controversial Instagram post. It remains to be seen whether he will address the issue or offer an explanation to his fans, followers, and sponsors in the coming days.
The Broader Debate
The controversy surrounding Shubh’s social media post brings to the forefront a broader debate about the responsibilities and accountability of public figures, including artists, celebrities, and athletes, in the digital age.
Social media has become a powerful platform that allows individuals to express their views and opinions to a global audience. However, it also comes with the responsibility to exercise that influence judiciously and consider the potential impact of one’s words and actions.
As public figures wield significant influence and have a substantial following, their online behavior can have far-reaching consequences. The Shubh controversy serves as a stark reminder of the need for individuals in the public eye to be mindful of the content they share, especially when it touches upon sensitive issues such as national unity and territorial integrity.
The unfollowing of singer Shubh by prominent cricketers, the demand for the cancellation of his concert tour, and the withdrawal of sponsorship by boAT have thrust this controversy into the limelight. Shubh’s controversial social media post has ignited a nationwide debate about the responsibilities of public figures in the digital age and the potential repercussions of divisive content.
As the controversy continues to evolve, it raises questions about the boundaries of free expression on social media and the role of influencers and artists in shaping public opinion. Shubh’s silence on the matter leaves room for speculation, and it remains to be seen how this unfolding saga will ultimately impact his career and public image.